Online Registration Open for WRC 2016


We are pleased to announce that the online registration for the Western Regional Conference in March of 2016 has opened online.

By clicking on the “register” tab on the website or visiting, you will be taken through the quick & easy steps to get yourself and your team registered to attend this exciting conference.

You will also find the overview agenda for this conference.

Two other important opportunities exist as well online that you might want to consider:

      • If you have a topic and wish to speak at APCO WRC 2016, submit your topic and public speaking experience at this link –>


        • We will also be in need of many volunteers to make this conference possible. If you are interested in being a volunteer, please sign up at this link –>

It takes a village of people to put on a conference like this and we hope you will thoughtfully consider what type of role you’d like to have in this community and take action today.  We look forward to seeing you in Portland in March of 2016.

Hotel and travel information is also available at

J.R. Martinez Set to Inspire at WRC 2016

Photo Credit: Mychal Watts

Photo Credit: Mychal Watts

Oregon APCO is excited to announce our opening speaker for the 2016 Western Regional Conference.

Please join us on Tuesday, March 8, as J.R. Martinez kicks off the 2016 conference.

J.R. Martinez is an actor, bestselling author, motivational speaker and wounded US Army veteran. Mr. Martinez has a truly inspiring story to share with us and will help kick off our week of education and networking.

You might recognize Mr. Martinez from his acting roles on All My Children or Dancing with the Stars but we are honored to have this US Army Veteran join us for the 2016 APCO Western Regional Conference. Please read more about J.R. Martinez below.

J.R.’s career path has been incredible, and perhaps even a bit improbable. Once a high school football player from a small town in Georgia, the only son of a single working mother who emigrated from El Salvador, J.R.’s trajectory is nothing if not surprising. Even to him.

Jose Rene Martinez was born June 14, 1983 in Shreveport, Louisiana to Maria Zavala. His two sisters, Consuelo and Anabel, were raised in El Salvador with his mother’s family. He never met Anabel, who died as a young child.

At nine years old, J.R. moved with his mother to Hope, Arkansas, where he lived until he was 18. He then moved to Dalton, Georgia, a place he proudly calls his hometown. J.R. always loved playing football and had aspirations of making it to the NFL.

After high school, he joined the army. J.R. was proud to serve, as a way to give something back to a country that had already given so much to him and to his family. In September of 2002, J.R. underwent Basic and Advanced Training at Fort Benning, Georgia, where he gained skills as an 11-B Infantryman. After reporting to Fort Campbell, Kentucky, in January of 2003, he was assigned to the 2nd Battalion, 502nd Infantry Regiment of the 101st Airborne Division.

In March of 2003, J.R. was deployed to Iraq. On April 5, he was driving a Humvee in Karbala when his left front tire hit a roadside bomb. The three other soldiers were ejected from the burning vehicle, but J.R. was trapped inside. He suffered smoke inhalation and severe burns to 34 percent of his body. J.R. claims that while he was fighting for his life and awaiting medical help, his sister, Anabel, appeared to him giving him the strength to live.

J.R. was evacuated to a local medic station in Iraq and then on to Landstuhl, Germany, for immediate care. He spent 34 months in recovery at Brooke Army Medical Center (BAMC/SAMC) in San Antonio, Texas. He has undergone 34 different surgeries, including skin grafts and cosmetic surgery, in the years since his injury.

During his recovery, a nurse asked him to speak to a burn patient, who had just seen his body for the first time and had become withdrawn. After a brief visit, J.R. realized that he had a positive impact on this patient and decided to use his own experiences to help others. He continued to visit patients every day, sharing his story and listening to theirs. He learned that inspiration is often a two-way street.

Martinez has since become a highly sought-after motivational speaker. He travels the world spreading his message of resilience and optimism. He devotes himself to showing others the true value of making the most of every situation. He has spoken to troops at various bases around the world, as well as to such groups as the Clinton Global Initiative, the Red Cross, and dozens of universities, non-profits, and Fortune 500 companies. His story is unique, but his message is universal: your path in life is decided by your own ability to adapt and overcome.

Many also know J.R. as “Brot Monroe”, a combat veteran who was injured in Iraq and returned home to face the new challenges of reintegrating to civilian life, on the Emmy Award-winning daytime drama, All My Children. In 2008, J.R.’s friend noticed an open casting call from the show, looking for a veteran to join their famed cast, and encouraged J.R. to try out. After several meetings with producers, he was cast, and an actor was born. Due to his runaway popularity, what began as a three-month story arc developed into a three-year role.

After All My Children ran its final season, J.R. went on to surprise and inspire a nation on ABC’s Dancing with the Stars. Along with partner Karina Smirnoff, he won the coveted mirrorball trophy, and they were named Season 13 champions.

J.R. Martinez is the author of the New York Times bestselling book, Full of Heart: My Story of Survival, Strength, and Spirit, a memoir about how he was able to take his personal tragedy and turn it into an inspiration for others. He’s also very passionate about dedicating his time to non-profits; he serves as a spokesperson for Operation Finally Home, as well as for the Phoenix Society for Burn Survivors, Glasswing International, Free the Children, the Viscardi Center, and Iraq and Afghanistan Veterans of America (IAVA.)

When J.R. does have leisure time, he likes to spend it with his family, friends, and his black lab, Romeo.

Save the date on your calendar today for the APCO Western Regional Conference in Portland, Oregon, on March 8-10, 2016!

Heading to the 2015 Western Regional Conference

2015 WRC

The boxes are packed as your 2016 Conference Planning Team heads to Sacramento to participate in the 2015 APCO Western Regional Conference.

We are excited to both observe and volunteer our support to our partners in California as they host this year’s conference.

We sincerely hope that you will find the 2016 APCO Western Regional Conference booth in the Exhibit Hall, chat with our committee chairs and share what you hope to see at next year’s conference in Portland, Oregon.   

The APCO Western Regional Conference is a great time for all of us to contribute to strengthening our community through building relationships, sharing experiences, spreading knowledge of best practices and looking together at the future.  

*Save the Date for the 2016 APCO Western Regional Conference of March 8-10, 2016*